Less than 3 minutes. This is pure adrenaline…
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At 17 I was hired to sell Cutco cutlery. And in those early days of business life, I found a bunch of “sales talks” on their website. I began making CD’s of those talks to listen to in my car. Nobody told me to do this, I just figured they would help in some way.
Having been raised by a single mother who managed Ed (my brother) and myself on only $6,000 most years, I grew up HUNGRY. Not for food – (the fridge was ALWAYS stocked) – but for being financially independent. To make millions.
Fast forward. The last 9 years I’ve studied various forms of communication. These include: General sales, marketing strategy, Direct response marketing tactics, Writing advertising copywriting (creation of sales letters), Platform presentations to sell to large audiences, Hypnosis (both stage and clinical), NLP, Speaking your business in 30 seconds or less media training, Embedded commands, Subconscious/unconscious mind retraining, language patterns, storytelling, power words, and frankly a heck of a lot more.
After reading over 200 books, listening to over 150 audio programs and consuming more than 50 multi-day seminars and courses on these topics… I picked up a few things worth sharing.
You’re intelligent enough to realized my intent along the way as been making money. And yet, there have been several interesting side effects. (Side note: as I’m writing this right now Humming Birds are playing and squeaking outside the house).
Major Side Effects Include:
+ A splendid relationship with my now Fiancee: Rachel Rofe
> A super healthy, fit body with 6-pack abs
+ Tons of adventures… trips around the world and all over the USA
As you sit there and read this, you’re probably thinking “How the heck has studying communication lead to these “side-effects”? And get to the point Otto.”
Fair enough. I’ll head your first question on first.
1. Imagine what it would be like if you invested 9 years intensely studying communication. Do you think you would get better at communicating with yourself along the way? As in the conversations you have with yourself in quiet moments, or the pictures you see in your minds eye… or the feelings you feel throughout your day.
I’m sure we can agree the answer is yes. Well, that’s a useful takeaway for you right there and one of the reasons these interesting side effects have happened for me.
Literally 95% of your communication WITH YOURSELF comes from 3 things.
1. The Pictures (or images) you place before your mental “minds-eye”. Example: Imagine a Purple Elephant… that’s a picture/image you are now seeing.
2. The conversations (or sounds) you have with yourself. meaning your Inner Dialog. Example: What do I want for lunch? is a question you might often ask yourself. Then you give yourself the answer.
3. The feelings you feel in regards to different people, places, things, activities, or information. Example: You might feel love when around your lover. You also might feel something very different around your Ex.
You probably already know this but you can consciously affect any of these 3 communications with yourself. You can consciously choose to see different pictures in your minds eye… once you become aware you can change your “mental imagery”. You can also change the words you say to yourself (or the questions you ask yourself)… and finally you can actually consciously adjust the feelings you feel toward things.
Think of that Ex you are no longer passionately in love with. At some point you were and you did change your feelings about them. So there’s instant proof that you CAN actually change your feelings about things. And as you can imaging it comes back to becoming consciously aware that you can. Then doing it.
Okay. So these interesting side effects have come from me changing my own internal communication with myself related to health, fitness, relationship and most always saying “yes” to traveling. That has been a matter of changing my own images related to those areas, my own internal conversation with myself… and my feelings regarding these topics.
For health – I picture the Statue “The David” looking all chiseled and buff and then turn it into my own image of myself. I hear myself saying “damn Otto, you’re sexy.” and feel happy when I workout everyday and feel bad if I mess up and miss a day.
Does this make everything perfect? Nope. Yet this knowledge applied has made a Grand Canyon’s difference in these areas.
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Okay. Now about the money-making side of communication.
In the last 9 years I’ve found that REPETITION is what truly makes you learn something. And when you focus on having 50 REPETITIONS of anything you get the beginning of a conscious-unconscious connection… meaning it starts to lock that learning in. And when you want to master something it takes 1,000-10,000 REPETITIONS to master it. 1,000 gives you expertness… 10,000 gives you mastery.
The last 6 months or so I’ve been playing with ways to increase these repetitions to further ingrain and “lock stuff in” so to speak.
For instance: Words you use in communication
Would you agree, the actual words you use in communication can be VERY important? For instance, words you use in closing a sale or in overcoming an area of disagreement? How would you feel if you knew you always had just the right word for the situation?
Well, one thing I’ve been doing has been snatching powerful word lists from books and making recordings of them. I figured, if it takes 50 repetitions of doing something, why don’t I just make a recording of saying that something 5 times and listen to it 10+ times. Pretty simple and straight forward there.
Can you imagine what that might do for you when you put the magnifying glass to the words YOU use and systematically eliminate the weak ones? The words which can alienate people or cause others to think of you as less confident… less powerful.
What I’ve noticed in the last 6 months has been a fine tuning and supercharging of my own vehicle of communication. As a result, business and real estate deals have come out of the wood works with better and better opportunities. Even consulting clients have been offering me more and more money for projects (Many of which I’ve passed on because of larger deals).
(Another side note: I just looked to my right, out a sliding glass door and a deer was peering at me from 20′ away. I’m writing this from my Ashland, Oregon house. We get ~7 Deer that walk through our yard everyday. I love this place. So peaceful.)
Back to business. Here’s how you can use this to make more money.
Examine your own communication with clients, business associates and relationships.
What is your “communication trance?” Meaning the PATTERN of communication you typically walk.
Sit down in a room where you will NOT be interrupted.
Grab a notepad, pen and set a timer for 30 minutes.
Click start and as the 30 minutes counts down, Look for places in your communication with clients where you feel you are not getting the results you want.
With clients, ask yourself “where are the common breaks in the communication chain?” How can I upgrade my communication with them to make the sale and interaction with them easier for them, and me? What can be added? What can be eliminated or is unnecessary?
1. Write down honest answers for where you can improve.
2. Rank your answers by 1-10 (10 being most important for immediate attention)
3. Seek out ways to make personal upgrades in the 1-3 highest leverage areas to fix
4. Integrate the changes you come up with.
5. Set aside 30 minutes daily to continue fixing those “challenging areas” (keep improving)
(continue to use the 30 min timer – when it goes off, you’re complete for the day)
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Say… Do you want to become funnier?
Another example: Comedy.
Being funny hasn’t been natural for me.
One thing I’ve started doing to become funnier is getting a comedy episode off ITunes and watching it 7 times.
When watching the same comedy show 7 times I’ve found the first couple are damn fun because these are by great comedians. What happens after a few viewings is I begin to pickup on the structures, communication styles and actual words that make things funny. From how a joke is framed to the way in which you deliver it. Using explosiveness to leading with subtlety. From timing of punch lines to the use of pauses.
The repetition becomes the revealing. You learn often by emulation. With this form of study, I’ve been picking up on what makes stuff funny and adapting other peoples styles in with my own.
Plus it’s fun.
If you want to get funnier do the following:
1. Set aside 30 minutes a day to focus – set a timer
2. Watch a comedy episode (Itunes ones generally run 21-22 mins)
3. Keep a notebook for it and write down your observations and how you can apply them to your own life and communication with people. Do it for your 1. In person communications 2. Phone communications 3. Writing communications.
4. When timer goes off make intention to integrate your new learning immediately.
Alternative:
Cycle in days of Reading a book on being funny for the 30 minutes
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Can you imagine what it would be like if you simply added this new 30 minutes a day “communication improvement” habit to your life?
IMPORTANT
Picture yourself 5 years from now… having applied this simple habit to your life. How much further ahead are you? How much more money has this habit made you? How do you feel your relationships have grown over the last 5 years?
Do you feel you command more respect? Do you have more friends as a result? Have you achieve more than you used to?
With 5 years of improving your communication with yourself and with others, how has your lifestyle improved?
Sometimes you need to MAN UP and GO FOR IT!
Okay, I just found out my paypal and yahoo accounts got hacked into. Someone cleaned out the cash in my paypal and locked me out of both accounts.
I’m on the phone with Paypal and after attempting several different ways to help me, it becomes obvious the easiest way to fix the matter is to regain access to my email account. They tell me “oh, simply resolve everything with Yahoo and get back into your account so we can email you your new password.”
Pretty simple. So I call up Yahoo and have a discussion with them.
Yahoo tells me: “The ONLY WAY for you to get into your account is to answer your security questions. So, where was your honeymoon?”
My response: “I’ve NEVER been married!”
Yahoo’s customer rep response: “I’m sorry sir, the ONLY WAY we can allow you into your account is for you to answer where your honeymoon was.”
My response: “Again, I’ve NEVER been married. Can I please speak with your supervisor?”
Yahoo’s customer rep response: “hold on sir, I’ll see if there are any supervisors available…….. long hold……….. hold continues……….. still holding…….
“Hello sir, I’m sorry, there are no supervisors here now. But if you call back in 30 minutes we’ll one will be on duty.”
(I look at the clock and see it is 1:59pm pacific time) My response: “So, there is NOBODY available right now to speak with, with my financial world having been hacked into and having been stolen from. The ONLY way I can access my account is by answering where I went on my honeymoon, even though I’ve never been married, and you don’t have a supervisor there who I can speak with, but in 30 minutes after I hang up someone will magically appear?”
Yahoo’s customer rep response: “that’s correct sir.”
And the next thing I hear is “click” and the phone conversation was over.
Thank You YAHOO!
No wonder why I switched to Gmail for my primary email.
Last night, on 9/27/10 at ~10:35pm, I made a decision.
I will learn to speak French fluently in the next 30 days.
The spark to this was my girlfriend, Rachel Rofe, selling her outsourcing business and buying us two tickets to Paris. Needless to say, I’m a lucky man to have a lady who takes me on fun vacations to Europe 
Outside of showing off how awesome my lady is (She’s super stellar), this opportunity gives me the chance to implement (and prove) something I’ve spent the last couple years discovering: You really can learn a language inside of 30 days.
Last night I started this learning process by putting 2 focused hours listening to French audios. Actually, the moon was bright and beautiful, so I started studying on the roof and enjoyed learning under the stars.
You may say “Otto, don’t be crazy, there is no possible way you can learn a language inside of 30 days!”
Yet, I believe there is and am going to prove it. We fly to Paris on October 20th and will be there till the 30th. So, there are 23 days from the time I made the decision to learn French (and, most important, got into action) till we arrive in Paris. 6 of those days I will be in an intense seminar in Los Angeles. So, time on those days will be either non-existent or in very short supply. That leaves 17 days before we arrive and 10 days in France.
Here’s what I will do in the next 3o days to learn French:
- Study from a specific audio series for 90+ minutes per day. (won’t reveal which one quite yet. There is rumored to have been a man who could teach someone a language in 3 days. This man passed away in 2004, yet I’ve tracked down some of his training materials and am using them for my study. In follow up posts I’ll probably reveal who it was, but for now I will say I’ve met people who learned from him and have verified, he did in fact teach several celebrities languages in as short a time period of 3 days. Now the question is, can his recordings teach ME French fluency in the next 30 days.
- Speak with as many French people as I’m able to while in France.
- Study a subject I’m interested in, in the French language. I haven’t decided upon this yet. I’m thinking it will either be storytelling or copywriting. Both are interests I’ve put time into learning in English, and I feel studying them in French will help me become better at both. Effectively hitting 2 birds with 1 stone.
That’s the skinny. Checkout my progress and revelations in learning French inside of 30 days as they happen.
- Otto
Lighting the way to what’s possible
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1-10-2011 Update:
Okay, I was embarrassed about this for a while…
For eight (8) days I focused like a red dot laser-beam on learning French and was speaking French words, sentences and even paragraphs.
I was using ONLY Michel Thomas French. I invested 40 hours over those 8 days and made serious gains.
Trouble was…
I stopped after 8 days. Got caught up in work projects and didn’t go back to studying.
So… I DO in fact believe this is very possible. A person just needs to do the work.
When in Paris, as Rachel and I were eating baguettes & pastries to our heart content (Shhh, don’t tell anyone), I was able to communicate with people and get around alright.
No, I was not speaking fluently. Yet I pronounced words very well and in cafe’s I understood more of people’s conversations than I would have expected. People understood much of what I said and thought I had at least a couple years of French in school.
With only 8 days of study, I’d say it was a good experiment in FAST learning.
So… there’s the truth about exactly what happened.
BTW – Paris is a beautiful city. Go there in the summer though… it was a bit cold.
Most every business person wants time management tips proven to work miracles. These tips to manage your time more effectively may not be miracles, yet they have cut up to 40 hours off of some entrepreneurs business schedules (actually, an almost unbelievable 60 hours in 1 client I worked with who got outstanding success).
My friend Spencer shaved 30 hours off his week from 1 conversation we had about this.
Another client when from a 70hr workweek to 10hrs/wk over 8 months applying these actions to his business and life.
Time Management Tips: Here’s how to cut 10 hours OFF your workweek while jumping $$:
- Review where you spend your time. What are the 10 activities you do the most? categorize them by how much time they take you consistently. Prioritize them against your written business goals. Which actions can you release from YOU doing? (you’d be surprised, almost every entrepreneur I’ve talked with does things they don’t need to be doing with their time. Look for these for yourself)
- Who do you communicate with most? who are the 12 most common people you engage in conversation with? Determine who they are and if they fit for your outcomes and your direction based on what you want to have in your life.
- What is your time worth on an hourly basis? Take your last years income (12 months) and divide it by the total number of hours you worked last year (Ex. 50 hrs/wk x 40wks = 2000 hours. A $2,000,000 gross /2000 hours = $1,000 per hour). Once you find out your hourly rate, outsource more to do less and focus on the activities which make you the most money.
For instance, I love drinking freshly juiced drinks and have a very specific healthy diet designed for strength, power, flexibility, stamina and longevity. In fact, it took me 4 years, 7 health mentors, and a heck of a lot of trial and error to design this system for my eating to be extremely productive in producing energy and superhuman health. The downside to this is it takes a few hours a day for the implementation of the eating & food preperation part. So I have a person who comes over from 7-9am in the mornings to make food for my whole day’s meals. This person also grocery shops for me and does other small errands.
Why? Because at $500 per hour, I’m a damn expensive food maker! For far less hourly than my time, I get all my food made for me and eat extremely healthy and insure my food is always there for me to have massive energy levels and get a LOT more done . I estimate, between interruptions in my day to make food, shopping, travel time in between and having to think about all of it – that I save close to 20 hours per week. Much of that time gets put back into my businesses, some of it into downtime, and some of it into learning things which excite me.
- Isolate the 3 biggest “breakthroughs” for your business. For instance my biggest single breakthroughs for my primary Coaching & Mastermind Retreats business is to bring the leads up to 100+ per day. In your business you have 3 things that are your biggest breakthrough to happen. Isolate them and write them down.
Now, these 4 actions are the fundamental time management tips I’ve used to cut 10 hours off many people’s workweek’s. They give you a solid understanding of how you spend your time in regards to the ACTIVITIES you do, WHO you spend it with, what your TIME is really worth, and your 3 biggest PRIORITIES for business breakthroughs. These 4 alone become quite dangerous in combination. They allow you to have an accurate view of your time and how to spend it productively. With these in hand you will easily see how to cut 10 hours off your workweek by eliminating some of the tasks you do which can be outsourced and by cutting/reducing the time you spend with certain people who do more to waste your time than anything else. This brings me to the final 2 which are of extreme time & effort savings for you:
- Create systems for what you do currently that can be done by someone else far cheaper (i.e.
- Outsource those tasks to people off Craigslist, Elance & Odesk – and pay them by the task or in a way that’s cheaper than what you’re spending to pay yourself to do them.
With these time management tips, you’ve learned how to cut 10 hours OFF your workweek. At least 10 hours per week (probably more) – and by focusing on your biggest priorities you’ll be jumping $$$. If its not then send me an email and we’ll book a phone session to clear this up for you. There will be a small fee and it will be worth it because you’ll have me laser in on your time productivity & patterns of effectiveness like a hawk dives at its prey. If you’re not happy for any reason you’ll get your money back too. My stuff works and my clients are happy with the results or they don’t pay.
I was in the center of town (in Ashland, Oregon) and saw two guys playing hacky-sac.
Feeling in the mood to play a little, I asked to join the hack circle. We had a lot of fun playing and afterward I sat on a bench to cool off and allow the perspiration on my forehead to dry. A seemingly homeless man sat next to me. He had a nice Yin/Yang tattoo on the inside of his left hand with the name “Destiny” written. I thought looked cool so I commented on it saying how nice I thought it looked.
He looked at me and smiled, he looked half gone already and his fingers had spots of flesh torn from his hands that were scabbing over. I listened as he spoke, sharing with me his sadness of how he hadn’t seen his daughter in a couple years. The tattoo was to remind him of his daughter. Her mother wouldn’t let him see her. He didn’t say why, only that she was being mean to him. It seemed like she only wanted to torture him from the way he spoke.
It broke my heart hearing how she wouldn’t even let him communicate with her. I did my best to cheer him up, he was just too faded to come out of it though.
Talking with him reminded me of a guy I’m doing a business deal with right now. His ex-wife moved out of state and took their daughter with her, against court order. He is a very nice man and someone who I bet is a fantastic father.
After a lengthy legal battle to get rights to his daughter back, going bankrupt in legal fees for court attorneys (after she had wiped him out of millions in the divorce), he has been relegated to two, 1 hour, chats on Skype with his daughter per week.
This was the result after all the court meetings and legal fees. Even though his ex-wife broke the legal agreement and took his daughter, against his rights as a father and custody agreements, half way across the country to live.
If that doesn’t drive a man to drink, I don’t know what would.
I felt sorry for both men. Then realized something.
Even though this is certainly only 1 side of the story for both cases, there is a clear difference in these men.
The first man it appears turned to the bottle and drugs to comfort himself. The second turned to listening to personal growth audios to get his mind right and heal his pains.
The first man looked more like a dead man walking, just waiting to die. The second is rebuilding and creating value for others. In fact, he’s developed some extremely useful tools and systems for people in business. I’m connecting him with a couple companies who can use what he has, initially it looks like those connections will yield a couple hundred grand for him.
Attitude and habits. Those are the biggest differences here. The situation sucks for both of these men. The child they love dearly they are separated from. Once man, even though he’s also very nice, turned into a downward spiral. The other, even though he lost his daughter and all his money, turned to getting his mind right and rebuilding what was lost.
The attitude of one was “I can do nothing”. The attitude of the other is “I can choose how I think and what I feel and I can get back up from this hard hit life, learn from it and do something to help others.”
So, as always, the choice is yours.
You choose how you think.
You choose how you feel.
You choose what you do.
You probably already know this, and its worth saying again. Your choices create your life.
Having a bad day? – YOU choose that as a designation for how your day is going. Shit’s coming at you so fast you can hardly breath – YOU choose how you react to it.
Your choices create your reality.
Choose wisely.
A friend of mine, Garin, has multiple mysteriously amazing skills.
First of all, he’s a WORLD class pianist. He’s won 13 international piano competitions.
He’s also has become a martial arts expert, a master sculptor, a savvy internet marketer, a dance professional, a stunning magician, has superhuman strength, and a whole host of other incredible skills I’m probably forgetting at this moment.
Needless to say, he has become extremely talented.
So what? You might say. Who cares and what’s that have anything to do with me.
Great question and there’s a very real payoff for you in being able to do ANY activity you love doing with Bruce Lee like movement. Speed, power, along with gentle grace – all combined with pinpoint focus.
When I first met Garin, he showed me something he calls Core Force Energy. He did it by nearly knocking me out (literally).
He demonstrated it to me by way of martial arts, even though it applies to everything I’ve been able to think of (even walking). He showed me a punch the “regular way”. It was pretty normal, showed off his martial arts ability, and was about it. Then he “turned on” and showed me a punch using this thing called core force energy.
Before I could blink, he had 4 punches stop 1 inch from my face. Not 1, not 2… 4 punches. I was floored (and frankly a little scared).
He moved with a speed I had NEVER seen anything close to before.
Then he explained some of how he did it to me, and I was hooked. I ended up going to his house for a training session. At the start of the session I he had me hit a 300lbs punch dummy. It didn’t move when I hit it, only shrugged off my punch like I was a puny ant. Being a 200lbs guy who’s always been super strong, I felt my ego pop like a balloon.
Then he showed me some of this method of tapping into core energy force and using repellent magnetism when striking. He had me hit the 300 lbs dummy again. This time I hit it SO HARD the entire 300lbs dummy (filled with sand & water at the bottom) went FLYING ACROSS THE ROOM. It landed in the corner of the other side of the room, nearly busting his full length wall mirror in the process.
Check out what I mean with Core Force Energy right here:
http://tinyurl.com/superhumanstrength
It didn’t stop there however. Oh no, it got a whole lot better.
Before I rant on further, its important to share with you that there is a downside. You’ve got to think differently and be open enough to try some strange (at first) methods. Garin shared with me what unlocks this hidden strength. Its actually childlike imagination. You’ve got to let go of your preconceived notions about what’s possible. So, yes, there is a bit of wooo-wooo type strangeness to it at first. That quickly passes though as you begin to relax and gain some of the benefits Core Force Energy unlocks. For instance…
Remember the movie “The Matrix”?
There was a part in it where Neo is being shot at on top of the roof by one of the agents. He started moving with “matrix like speed” and avoided all the bullets, except the last one which grazed his thigh. He moved faster than anyone had ever seen.
Well, the next thing Garin showed me was how to use core force energy to move with “matrix” speed and gain superhuman strength. Within a few minutes I too was moving like Neo did. I know this probably sounds like I’ve gone off my rocker, I swear its the truth though.
How is this done:
There are a few key elements Garin showed me that make up Core Force Energy. Using magnets is a big secret. Or, more truthfully, using magnetic energy fields along with your childlike imagination. When you pick up 2 magnets and bring them together, they will either attract strongly, or repel strongly. When you use the repellent aspect of magnets, you’ll notice moving 2 magnets past each other actually speeds the pass through up significantly.
Well, Garin shows people how to “turn on” that force and apply it to any activity they choose. He showed me how to apply it to moving with speed and grace… and bone crushing superhuman power. However, I’ve seen him apply it to playing piano in a way that moves your heart and soul to tears. Or in the sculptures he’s created. Heck, on his website you’ll see a picture of him holding himself upside down with 1 hand on a piano bench and the other playing piano. That picture is halfway down this page:
http://tinyurl.com/superhumanstrength
So, I’ve drank the coo-lade, so to speak. My review of Core Force Energy leaves it with my highest recommendation. Why? Because its FRICKIN’ INCREDIBLE, that’s why. That’s not hype either as you’ll soon discover for yourself when you check out Core Force Energy and use it for yourself. I don’t recommend other people’s things often, yet this is something to stop what you’re doing now and check out.
Much love
- Otto
Among friends and clients I have developed an interesting reputation.
Quite often, clients and personal friends call me up with some of the toughest business challenges. Most often they deal with “how can I get more revenue coming in?” or “Money’s great but I’m working my ass off, you got any ideas how to fix this?” or “business is doing good, but I don’t feel like we’re reaching as far as I’d like, you got any ideas?”
Because of the creativity, uniqueness, and successful results of the fixes I share a reputation of being brilliant has developed for me. Now, since this is my blog, you could easily say “Otto’s being self serving and calling himself brilliant”. Well, maybe you’re right. Maybe I am, and yet there are a great many clients and friends who keep my number on speed dial for insightful help. They seem to believe I have some sort of magic powers for finding solutions to the toughest challenges.
You have a wide variety of challenges you’ll face anytime this year, month and heck even today. So I offer strategic calls to map out solutions to the challenges you’re facing. I’ve mentioned them before as Business Dunk Sessions. Well, if you’d like to put me or one of my staff up to the challenge of solving your toughest business challenges then try me.
I’m going to give you a gift of 1 free strategy session (AKA- business dunk session).
Why would I do this? For two reasons. First, I view business much like a chess game and enjoy figuring out how to win from different positions. This benefits you with profitable insights and clear direction out of touch challenges. Secondly, After I’ve given you some results in advance, experience shows you will want to become a client under my care and protection ~40% of the time.
So it becomes a big win/win.
If that’s agreeable to you and you’d like the eye of a person (me) who’s developed a reputation for being brilliant at solving tough business challenges then email:
Strategy@OttoRuebsamen.com
Enjoy and prosper
Note: I’d like to site credit to David Garfinkel who inspired this… showing me these 8 ways to create value. Much appreciation my friend
